AI automation for trading, distribution and wholesale companies in the UAE

Every enquiry becomes a quotation while it is still warm, and every quotation gets chased on a schedule.

The enquiry arrives as an email, a WhatsApp message or a tender document, and it is read against the price list, the supplier cost sheet, the stock position and what was agreed with this customer last time. The quotation comes back assembled and ready for the person who owns the number, the price is theirs to set, and anything outside the rules they wrote stops there with the reason attached.

Four jobs a trading company repeats.

The enquiry to quotation

Assembled while the enquiry is still warm.

An enquiry lands by email, on WhatsApp or as a tender document, and before anything can go out someone opens the price list, checks the terms this customer was given last time and confirms the stock position. All of that gathering runs as the enquiry arrives, so the quotation reaches the person who prices it already built, and the price stays yours.

The supplier cost comparison

Every reply in the same shape, side by side.

Supplier replies come back in different formats, different currencies and different terms, and the comparison gets built one line at a time in a sheet that lives outside the system. Each reply is read as it arrives and normalised into one cost sheet, so the landed picture is ready at the moment the customer asks for a number.

The order to invoice

The purchase order, the proforma and the stock all say the same thing.

An accepted quotation becomes a purchase order to the supplier, a proforma invoice to the customer and a movement against the stock position, and those three only agree because somebody makes them agree. They are built from the accepted quotation and checked against each other as they are created, and a mismatch stops at a person before it becomes a credit note.

The credit and collections file

Chased on your schedule, escalated on your rules.

Every account carries a credit limit, agreed terms and a statement of account, and the three drift apart quietly. The ageing is read as it moves and the statements and reminders go out on the schedule you set, while the decision to hold an order or extend a limit reaches the person who makes that call.

Your ERP ends at the order.

It records what was sold, and the work of getting there still runs across an inbox, a price list and one person’s memory of the exceptions. Runbook arrives knowing your business, because writing down how you actually price, quote and chase is where we start.

You own it. No seat bill.

It runs in your cloud account. If you stop paying us, it keeps running. What stops is us watching it, fixing it and extending it.

How the work runs.

The audit

We sit with the people who make the calls and read everything they read, including the exceptions that are not written down anywhere. You get the work mapped, the jobs ranked worth programming and not, and the value case in your own numbers.

The build

The data layer first, then the agents on top of it. It ends in production, inside the systems your team already opens, not in a pilot.

The run

We watch it and extend it as the work changes. Failures reach us before they reach you.

You leave the first meeting with a one-page sketch of the job you brought.

Questions trading companies ask.

Every quote we send is different. How can a system do it?

The price is different every time. The assembly is not. The system gathers the price list, the supplier costs, the stock position and the terms this customer was given last time, and puts them in front of the person who sets the number. That person still decides, and the quotation goes out with their price on it.

Does it send quotations to our customers on its own?

Only if you want it to, and only inside the limits you set. The default is that it assembles the quotation, applies the rules you have already approved, and holds it for the person who owns the account. Sending it, moving on price, and anything the rules do not cover stay decisions your people make.

Our price list is a spreadsheet, not part of the system. Does that matter?

No, and it is the normal case. Most of what prices a deal in this business sits outside the ERP: a price list in a spreadsheet, supplier cost sheets in an inbox, terms agreed in a thread. Reading those is part of the build, and the data layer that makes them usable is the first thing we do, before any agent runs on top of it.

Where does a person still decide?

At the price, at the credit call, and at anything your rules do not cover. The system gathers, checks, drafts, chases and escalates, and it stops at a line you draw. When it stops, it names why and hands the decision to the person who owns it, with everything they need to make it.

How long does it take?

The scope, the fee and the finish date are agreed with you in writing before anything starts. We do not publish a length, because it follows the size of the operation, how many systems the work touches and what condition the data is in.

Who owns it when you leave?

You do. The code, the credentials and the documentation sit in your accounts and under your name from the day we start. It runs in your cloud account, and if you stop paying us it keeps running.

What does the first meeting cost?

Nothing. It is forty five minutes, and you leave with a one-page sketch of the job you brought: the steps as they run today, where the line would sit, and what we would measure.

We trade through several entities, price lists and currencies. Does that break it?

No. Several entities, several price lists and several currencies are the normal shape of a trading business here, and the rules that separate them get written down during the audit. Each one is held as its own set of rules rather than as an exception someone has to remember at the moment a quote goes out.