AI automation for trading, distribution and wholesale companies in the UAE.

Every enquiry becomes a quotation while it is still warm, and every quotation gets chased on a schedule.

The enquiry arrives as an email, a WhatsApp message or a tender document, and it is read against the price list, the supplier cost sheet, the stock position and what was agreed with this customer last time. The quotation comes back assembled and ready for the person who owns the number, the price is theirs to set, and anything outside the rules they wrote stops there with the reason attached.

Book a meeting

Thirty minutes. Nothing to prepare.

Or email hello@runbook.ae

The work

Four jobs a trading company repeats.

The enquiry to quotation
Assembled while the enquiry is still warm.
An enquiry lands by email, on WhatsApp or as a tender document, and before anything can go out someone opens the price list, checks the terms this customer was given last time and confirms the stock position. All of that gathering runs as the enquiry arrives, so the quotation reaches the person who prices it already built, and the price stays yours.
The supplier cost comparison
Every reply in the same shape, side by side.
Supplier replies come back in different formats, different currencies and different terms, and the comparison gets built one line at a time in a sheet that lives outside the system. Each reply is read as it arrives and normalised into one cost sheet, so the landed picture is ready at the moment the customer asks for a number.
The order to invoice
The purchase order, the proforma and the stock all say the same thing.
An accepted quotation becomes a purchase order to the supplier, a proforma invoice to the customer and a movement against the stock position, and those three only agree because somebody makes them agree. They are built from the accepted quotation and checked against each other as they are created, and a mismatch stops at a person before it becomes a credit note.
The credit and collections file
Chased on your schedule, escalated on your rules.
Every account carries a credit limit, agreed terms and a statement of account, and the three drift apart quietly. The ageing is read as it moves and the statements and reminders go out on the schedule you set, while the decision to hold an order or extend a limit reaches the person who makes that call.
The alternative
Your ERP ends at the order.
It records what was sold, and the work of getting there still runs across an inbox, a price list and one person’s memory of the exceptions. Runbook arrives knowing your business, because writing down how you actually price, quote and chase is where we start.
What you own
You own it. No seat bill.
It runs in your cloud account. If you stop paying us, it keeps running. What stops is us watching it, fixing it and extending it.

What we get asked

Questions trading companies ask.

The price is different every time. The assembly is not. The system gathers the price list, the supplier costs, the stock position and the terms this customer was given last time, and puts them in front of the person who sets the number. That person still decides, and the quotation goes out with their price on it.
Only if you want it to, and only inside the limits you set. The default is that it assembles the quotation, applies the rules you have already approved, and holds it for the person who owns the account. Sending it, moving on price, and anything the rules do not cover stay decisions your people make.
No, and it is the normal case. Most of what prices a deal in this business sits outside the ERP: a price list in a spreadsheet, supplier cost sheets in an inbox, terms agreed in a thread. Reading those is part of the build, and the data layer that makes them usable is the first thing we do, before any agent runs on top of it.
At the price, at the credit call, and at anything your rules do not cover. The system gathers, checks, drafts, chases and escalates, and it stops at a line you draw. When it stops, it names why and hands the decision to the person who owns it, with everything they need to make it.
The scope, the fee and the finish date are agreed with you in writing before anything starts. We do not publish a length, because it follows the size of the operation, how many systems the work touches and what condition the data is in.
You do. The code, the credentials and the documentation sit in your accounts and under your name from the day we start. It runs in your cloud account, and if you stop paying us it keeps running.
Nothing. It is thirty minutes, and you leave with a one-page sketch of the job you brought: the steps as they run today, where the line would sit, and what we would measure.
No. Several entities, several price lists and several currencies are the normal shape of a trading business here, and the rules that separate them get written down during the audit. Each one is held as its own set of rules rather than as an exception someone has to remember at the moment a quote goes out.